Many websites offer FAQ websites. FAQ stands for “Frequently Asked Question” for frequently asked questions. The obvious thing is that the website operator offers its visitors and interested parties relevant information that they need for the comprehensive use of the website. As such, the FAQ web pages meet usability requirements that are very important to any website owner today. In addition, one can also go and make the FAQ websites the means of search engine optimization.

How do you get the right questions to provide the relevant FAQ questions and answers to your visitors and customers in terms of user friendliness? This is not difficult, as these FAQs are simply asked by the users of the website. You just have to give them the opportunity to get rid of these questions as well. This goes e.g. via a feedback form that can be offered to visitors on any website or in a central location. If you operate a blog, which also has advantages for the search engine optimization, then visitor questions come also over the comment function or over Trackbacks. These only have to be collected and methodically prepared with further offline and online questions in order to generate a systematic compilation of FAQ questions and FAQ answers.

If you openly open this customer dialogue, then you will surely come across many critical FAQ questions. This is not bad, but an advantage if you take the criticism constructively. For example, some customers complain about hard-to-read web pages or late reaction to ordering problems. These events should be used to determine appropriate FAQ questions and derive best practices from them.

For many questions that come from customers, however, it will also be possible to read between the lines to determine hidden points for further FAQs. One can also promote this by having experts in one’s own business field read these questions and also asking them to define supplementary questions.

If you have formulated the most important FAQ questions with their appropriate answers, then you should also incorporate the search engine optimization in the publication practice before publication. First, it should be clear that the FAQ questions by themselves already contain important keywords of their own business. These existing keywords are to be determined and it must be checked if perhaps important keywords are missing. If this is the case, generate new FAQ questions or modify existing questions based on these keywords.

In order for the FAQ question to find an appropriate response to search engines with its answer, it is usually best if there is a separate web address for each sufficiently long question with answer. In the sense of search engine optimization, this ensures that individual websites are indexed, which should also lead to a ranking of the respective FAQ question being achieved for central keywords. In order for this goal to be effective, it must be ensured that only a few keywords appear in every FAQ question with a specific web address. Ideally, there are exactly 20 FAQs for each keyword in your own business, where one keyword is particularly common. Important keyword combinations should also be explored through supplementary questions. However, care must be taken that this is not done schematically, which would limit the quality of question and answer in terms of user-friendliness. Important information for visitors to the site, which are easy to read and contain relevant information, is also the key to supporting off-page search engine optimization.

FAQ web pages and search engine optimization are thus a task, in which purely schematic procedure is to be avoided. In order for the FAQ web pages to contribute optimally to the ranking, it is very important to pay close attention to the internal linking within the website. For example, the business-related landing pages should have a link to the appropriate FAQ questions and answers. It should also refer to relevant landing pages. And from the homepage of the web presence should lead a well recognizable internal link to the FAQ web pages.