Facebook Ads is a very interesting opportunity for businesses to target ads targeted to their audience, bringing their products, services and offerings to a wider audience. Successful Facebook marketing requires the use of Facebook Ads compelling.


Facebook Ads are an integral part of Facebook. Advertisers can directly reach potential customers based on audience definitions and offer interactions that are not offered on any advertising platform in this form until today, even before a search for a product takes place. Search engine advertising targets users based on their accepted search queries. Facebook Ads, on the other hand, engage users based on the information, interests and habits they have stored in their profiles. In addition to the interests and information, various filter functions are available for demographic and geographic data.
Also unique is the social context in Facebook ads. If an ad appears for a page that a friend is already connected to, the text “xy like this” appears below the ad. This social context corresponds to a recommendation that we know from “normal” life.
Facebook ads and search engine marketing must therefore not be compared. Both forms of online advertising have their raison d’ĂȘtre, but they work very differently.


Facebook Ads can be found in almost all areas of Facebook, whether in pages, groups, profiles of people, viewing images or messaging system. Most ads are placed in the right column of the page.

Depending on the objective, Facebook offers different ad types for use.

Standard Ads

Probably the most commonly used form are the so-called Marketplace Standard Ads, which can be used for the promotion of Facebook pages / places, applications, events but also for websites.

Standard Ads each consist of a title of up to 25 characters; when applying for content on Facebook (page / location, event or application), the title is automatically set. The image in the advertisement can be a size of max. 110 x 80 pixels. There are 90 characters available for the description. Below the description, the social context is displayed. Including the interaction text, when applying for a page or a place is “like me”, in applications “use” and at events “off- / promise”. If a website is advertised, the URL (for example thomashutter.com) can be seen below the title, in which case only a social context will be visible if a Facebook page is also available for the advertised website.